not too hot, not too cold, not too right, not too left, just right, of center neutral
neutral, simplified without vowels as "ntrl" came to point at that sweet spot / happy medium in between measurable gradients. it's not here or there, this or that, it's something in between, a neutral zone that smoothes out polarities.
the brand began as a feeling, and now, a wu wei brand, non doing doingness,
being a mirror to what is needed, creating and doing, without being the doer,
being a conduit for God, taking shape as required by life,
able to adapt and become anything,
not too hot, not too cold, grounded and lifted,
centered and scattered, and so,
neutral, with it as it is, whatever it is,
assisting in the alchemy and evolution of the universe itself.
